SIMUS Applied to Quantify SWOT Strategies

  • Nolberto Munier
  • Eloy Hontoria
  • Fernando Jiménez-Sáez
Part of the International Series in Operations Research & Management Science book series (ISOR, volume 275)


This chapter describes a methodology aimed at selecting a strategy based on SWOT (strength, weakness, opportunities and threats) model (Humphey, Swot analysis for management consulting. SRI Alumni Newsletter. SRI International, 1970/2005). Once the SWOT matrix is established, it is converted to a numerical SWOT matrix, and from there, the methodology uses linear programming (LP) to make the selection and for establishing a ranking. The procedure quantitatively selects the best strategy.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Nolberto Munier
    • 1
  • Eloy Hontoria
    • 2
  • Fernando Jiménez-Sáez
    • 3
  1. 1.INGENIO, Polytechnic University of ValenciaKingstonCanada
  2. 2.Universidad Politécnica de CartagenaCartagenaSpain
  3. 3.Universidad Politécnica de ValenciaValenciaSpain

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