Open Sharing: Launching, Outreach, Publicity, Usage Monitoring, and Post-Launch Care
Once an open-shared learning object or learning sequence has been designed to standards and polished and refined, it is published to the world, to achieve its fortunes (or not). This chapter surfaces some of the issues that will arise. A “soft” launch involves sharing the resources to smaller target groups, and a “hard” launch involves sharing to the broad general public. Both approaches may be employed to bring attention to the released object or sequence. Or neither approach may be used: some learning objects are open-shared without any fanfare. This chapter describes how to create mainstream media and social media “buzz” through publicity plans and how to attract publicity and measure the effectiveness of the media outreach. Learner usage monitoring of the learning resources is described to enable awareness of the usage. Finally, there is important discussion of post-launch care—to consider how much continuing support to provide to users, and to consider whether or not to revise the released work and/or build follow-on learning.
KeywordsPost-launch care Cognitive scaffolding Learning object retrofitting Outreach Media plan Post-launch learner supports
Key Terms and Definitions
To send a message to a wide audience through technology
The collection, selection, management, and presenting of relevant contents in a set
A full release of a new learning resource to the general public
To send a message to a relatively small audience
(1) the support of past, current, and future users of an open-shared learning resource and/or (2) the maintenance and updating of learning resources into the future with necessary revisions and retrofitting
The individuals and groups who may benefit from a particular learning resource but who were not the original intended focuses of the design and development
A structured and official statement on a particular topic by an organization, individual, or company released to the public (and which may often be used verbatim, and which includes contact information about the press officer who may be contacted for more information)
The external communications of an ego or entity to promote a positive public reputation
The distribution of information to the general public or to targeted groups
A concerted endeavor to reach the public or targeted groups with particular messages (to induce the public to awareness, behavior, or other volitional actions)
Socio-technical spaces that enable people to create persistent personality profiles, interact, intercommunicate, share digital resources, and achieve shared goals
A partial release of a new learning resource to targeted or restricted audiences as either the full publicity endeavor or as a prelude to a hard launch
The individuals and groups for whom a learning resource is intended (and was designed and developed for)
The act of checking on the amount of usage a learning resource receives along with other usage information
- Gibbons AS. What and how do designers design? A theory of design structure. Tech Trends 47: 22 – 27, 2003. https://link.springer.com/content/pdf/10.1007/BF02763201.pdf.CrossRefGoogle Scholar
- Gray K, Thompson C, Sheard J, Clerehan R, and Hamilton M. Students as Web 2.0 authors: Implications for assessment design and conduct. Australasian Journal of Educational Technology 26: 105 – 122, 2010.Google Scholar
- Hai-Jew S. An instructional design approach to updating an online course curriculum. Educause Review. https://er.educause.edu/articles/2010/12/an-instructional-design-approach-to-updating-an-online-course-curriculum. 2010.
- Ochoa X. Learnometrics: Metrics for Learning Objects. Slideshow. Retrieved May 18, 2018, from https://www.slideshare.net/xaoch/learnometrics-metrics-for-learning-objects-presentation. 2008.
- Ochoa X. Learnometrics: Metrics for Learning (Objects). In the proceedings of LAK 2011. Retrieved from https://www.slideshare.net/xaoch/learnometrics-keynote-lak2011. 2011.
- Wenk B. Open educational resources (OER) inspire teaching and learning. IEEE EDUCON Education Engineering 2010- The future of Global Learning Engineering Education. Madrid, Spain. 435 – 441, 2010.Google Scholar
Additional Reading Section
- Hiam A. 2009. Marketing Kit for Dummies. Hoboken: Wiley Publishing, Inc.Google Scholar