Lessons Learnt and the Way Forward

  • Fabian Homberg
  • Joyce Costello


This chapter reviews the main findings of the previous chapters in order to draw a list of clear-cut conclusions. The chapter ends with a suggested agenda for future research and some concluding remarks.


Conclusions PSM research agenda Summary of findings 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Fabian Homberg
    • 1
  • Joyce Costello
    • 2
  1. 1.Department of Business & ManagementLUISS Guido Carli UniversityRomeItaly
  2. 2.Media SchoolBournemouth UniversityBournemouthUK

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