Vivendi–Seagram Deal

  • B. Rajesh Kumar
Part of the Management for Professionals book series (MANAGPROF)


On December 2000, Vivendi Universal was created with the merger of Vivendi, Canal+ television networks, and Seagram’s media assets which included Universal Studios. The all-stock deal was valued at $33.7 billion. The new company was named as Vivendi Universal. Vivendi offered two of its shares for every share of Canal+ that it does not already own. The deal was valued at $10.9 billion for the 51% stake. The merger led to the combination of Seagram’s film and music segments with Vivendi’s cable, satellite, and Internet systems. The merger created an international media and entertainment powerhouse with assets ranging from movies to theme parks and publishing. In the year 2007, Vivendi merged its game publishing unit with Activision in a $18.8 billion deal to form the merged company, Activision Blizzard. The cumulative returns for Vivendi were negative in all the time window period of analysis. The cumulative return for the 254-day period surrounding the merger announcement was approximately 39%.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • B. Rajesh Kumar
    • 1
  1. 1.Institute of Management TechnologyDubaiUnited Arab Emirates

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