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Applying Emotion Recognition to Graphic Design Research

  • Chia-yin YuEmail author
  • Chih-hsiang Ko
Chapter

Abstract

We derive useful information about the feelings and inner states of other human beings by looking at the expressions on their faces. In this study, we conducted an experiment on the identification of emotions based on facial expression recognition to assess the participants’ emotional responses to different types of graphics of Chinese dragons. We used a paired sample t-test to analyze valid data collected from 112 participants. The results of our analysis indicate that there were differences between the participants’ expressions for a neutral response, happiness, sadness, and disgust. The effects of generalizing the participants’ facial expressions and associated verbalizations indicated that personalized designs aroused positive emotions, while the participants had more ideas associated with Chinese dragons when presented with realistic drawings. Furthermore, we found that the participants’ facial expressions were consistent with their verbal responses. This research demonstrates the importance and practicality of using facial expression recognition to assess peoples’ emotional responses to different graphic styles. Our results will help designers to build emotional communication with consumers and link their designs to consumers’ interests when promoting marketing activities.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Department of Applied ArtsFu Jen Catholic UniversityXinzhuang District, New Taipei CityTaiwan
  2. 2.Department of DesignNational Taiwan University of Science and TechnologyTaipei CityTaiwan

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