Investigating Dual Effects of Social Networking Sites

  • A. K. M. Najmul Islam
  • Matti Mäntymäki
  • Aaron W. Baur
  • Markus Bick
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11195)


This paper investigates the dual effects (i.e. benefits and dangers) of a social networking site (SNS). Our dependent variables are subjective vitality and addiction. We employ self-determination theory (SDT), specifically the concepts of autonomous and controlled motivation and hypothesize that social enhancement and enjoyment represent autonomous motivation and contributes to subjective vitality while voyeurism and exhibitionism represent controlled motivation and contribute to SNS addiction. We test our hypotheses with data from 289 student Facebook users using Partial Least Squares (PLS). The results suggest that both social enhancement and enjoyment predict subjective vitality. In contrast, exhibitionism is the sole predictor of SNS addiction while voyeurism has no effect.


Social networking sites Addiction SNS addiction Subjective vitality Voyeurism Exhibitionism Enjoyment 


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© IFIP International Federation for Information Processing 2018

Authors and Affiliations

  1. 1.Turku School of EconomicsUniversity of TurkuTurkuFinland
  2. 2.ESCP Europe Business School BerlinBerlinGermany

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