The Effect of Cognitive Load in 3D Virtual Environments
Due to globalization and development of technology, virtual teams have widely used in organizations. Previous studies have shown that contextual environment and avatars’ physical appearance influence subject’s creativity behaviors in the virtual world. With the progress of the times, the working environment changes quickly, it is critical for a company that is employees can produce innovative ideas. Before employees do brainstorm in creative meeting rooms, they deal with irrelevant tasks or other projects. Therefore, these irrelevant jobs will cause employees to different levels of cognitive load. Hence, this study examines how players’ perceptions and creativity performance are influenced by their cognitive load in the creative virtual environment. The research results will be able to provide advice on the process of virtual world teamwork.
KeywordsCreativity virtual world Priming effect Cognitive load
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