Advertisement

The Effect of Cognitive Load in 3D Virtual Environments

  • Siao-Wei HuangEmail author
  • Yu-Chen Hsu
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 876)

Abstract

Due to globalization and development of technology, virtual teams have widely used in organizations. Previous studies have shown that contextual environment and avatars’ physical appearance influence subject’s creativity behaviors in the virtual world. With the progress of the times, the working environment changes quickly, it is critical for a company that is employees can produce innovative ideas. Before employees do brainstorm in creative meeting rooms, they deal with irrelevant tasks or other projects. Therefore, these irrelevant jobs will cause employees to different levels of cognitive load. Hence, this study examines how players’ perceptions and creativity performance are influenced by their cognitive load in the creative virtual environment. The research results will be able to provide advice on the process of virtual world teamwork.

Keywords

Creativity virtual world Priming effect Cognitive load 

References

  1. 1.
  2. 2.
    Bargh, J.A., Chartrand, T.L.: The mind in the middle. In: Handbook of research methods in social and personality psychology, pp. 253–285 (2000)Google Scholar
  3. 3.
    Steidle, A., Werth, L.: Freedom from constraints: darkness and dim illumination promote creativity. J. Environ. Psychol. 35, 67–80 (2013)CrossRefGoogle Scholar
  4. 4.
    Dennis, A.R., Minas, R.K., Bhagwatwar, A.P.: Sparking creativity: improving electronic brainstorming with individual cognitive priming. J. Manag. Inf. Syst. 29(4), 195–216 (2013)CrossRefGoogle Scholar
  5. 5.
    Sternberg, R.J., Lubart, T.I.: The concept of creativity: Prospects and paradigms. In: Sternberg, R.J. (ed.) Handbook of creativity, pp. 3–15. Cambridge press, Cambridge (1999)Google Scholar
  6. 6.
    Amabile, T.M., Conti, R., Coon, H., Lazenby, J., Herron, M.: Assessing the work environment for creativity. Acad. Manag. J. 39(5), 1154–1184 (1996)Google Scholar
  7. 7.
    Bhagwatwar, A., Massey, A., Dennis, A.: Contextual priming and the design of 3D virtual environments to improve group ideation. Inf. Syst. Res. 29, 169–185 (2017)CrossRefGoogle Scholar
  8. 8.
    Alahuhta, P., Nordbäck, E., Sivunen, A., Surakka, T.: Fostering team creativity in virtual worlds. J. Virtual Worlds Res. 7(3), 1–22 (2014)CrossRefGoogle Scholar
  9. 9.
    Guegan, J., Buisine, S., Mantelet, F., Maranzana, N., Segonds, F.: Avatar-mediated creativity: when embodying inventors makes engineers more creative. Comput. Hum. Behav. 61, 165–175 (2016)CrossRefGoogle Scholar
  10. 10.
    Bhagwatwar, A., Massey, A., Dennis, A.R.: Creative virtual environments: Effect of supraliminal priming on team brainstorming. In: 46th International System Sciences (HICSS), pp. 215–224. IEEE (2013)Google Scholar
  11. 11.
    Guegan, J., Nelson, J., Lubart, T.: The relationship between contextual cues in virtual environments and creative processes. Cyberpsychol. Behav. Soc. Netw. 20(3), 202–206 (2017)CrossRefGoogle Scholar
  12. 12.
    De Dreu, C.K., Nijstad, B.A., Baas, M., Wolsink, I., Roskes, M.: Working memory benefits creative insight, musical improvisation, and original ideation through maintained task-focused attention. Pers. Soc. Psychol. Bull. 38(5), 656–669 (2012)CrossRefGoogle Scholar
  13. 13.
    Lin, W.L., Lien, Y.W.: The different role of working memory in open-ended versus closed-ended creative problem solving: a dual-process theory account. Creat. Res. J. 25(1), 85–96 (2013)CrossRefGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Institute of Information Systems and ApplicationsNational Tsing Hua UniversityHsinchuTaiwan
  2. 2.Institute of Learning Sciences and TechnologiesNational Tsing Hua, UniversityHsinchuTaiwan

Personalised recommendations