The Great Digital Homonym
Stone defines the core issues in reaching a consistent definition of the term “digital transformation.” He creates a definition and understanding of digital technologies and digital transformation by examining how digital impacts customer relationships, data, roles and responsibilities in an organization. Stone advocates for the need for digital platforms to enable the speed and agility needed to effectively compete in the new competitive landscape. Leveraging this information, Stone develops a definition of digital transformation to establish context for the remainder of the book.
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