The Great Digital Homonym

  • Steven M. Stone
Part of the Management for Professionals book series (MANAGPROF)


Stone defines the core issues in reaching a consistent definition of the term “digital transformation.” He creates a definition and understanding of digital technologies and digital transformation by examining how digital impacts customer relationships, data, roles and responsibilities in an organization. Stone advocates for the need for digital platforms to enable the speed and agility needed to effectively compete in the new competitive landscape. Leveraging this information, Stone develops a definition of digital transformation to establish context for the remainder of the book.


  1. Christensen, C. (1997). The innovator’s delimma. Boston, MA: Harvard Business School Press.Google Scholar
  2. Kanellos, M. (2016, March 3). 152,000 Smart devices every minute in 2025: IDC outlines the future of smart things. Charleston, SC: Forbes.Google Scholar
  3. Stone, S. A. (2018). Retail industry digital adoption survey. Charlotte, NC: NSU Technologies, LLC and Cathy Hotka & Associates, LLC.Google Scholar
  4. Willmott, P. A. (2014). McKinsey global survey results: The digital tipping point. New York, NY: McKinsey.Google Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Steven M. Stone
    • 1
  1. 1.NSU Technologies, LLCDenverUSA

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