The Importance of Multiple Perspectives

How to Make Behavioural Science Work in Multidisciplinary Teams
  • Helena Rubinstein


Behavioural science can be most effective when deployed as part of a multidisciplinary team. Furthermore, behavioural science is more likely than other functions to need to be part of a multidisciplinary team, as many functions touch on the way people interact with each other and with products and services. This chapter provides a brief overview of the academic literature about the benefits and challenges of working in multidisciplinary teams and describes a case study of how this works in practice. Rubinstein lays out guidelines for making multidisciplinary teamworking effective that include building trust, managing professional identities, coping with different communication styles, managing uncertainty, managing complexity, assessing quality, dealing with time pressures and availability, and the role of the leader.


Holistic innovation Leadership Multidisciplinary teamworking Professional identity 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Helena Rubinstein
    • 1
  1. 1.Innovia Technology LtdCambridgeUK

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