A Critical Evaluation of the Effects of Advertisements Targeted to Children

  • Tarik Emre YildirimEmail author
  • Asli Milla
Conference paper
Part of the Advances in Science, Technology & Innovation book series (ASTI)


Social media usage is growing immensely in the Arab world. In addition to this, digital advertising is becoming the new way of doing business in this region. There is little effective regulation or control over of digital marketing, children are often exposed to powerful and targeted online marketing via digital platforms that collect personal data. Children are exposed to millions of user-generated content (UGC) each and every day. Specialists have concluded, per previous research, that children until the age of sixteen spend the same amount of time in front of the television as the time spent at school if not more, making television parallel with school as a tool of persuasion, education and social development. Advertisement agencies create hashtag campaigns to engage the users whilst create user. According to a recent survey, nearly half of young Emiratis are addicted to the internet and spend nearly 10 h a day on social and another media. This research aims to analyse the effects of social media campaigns on children.


Social media advertisements Children advertisements Advertisement effect on children 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.American University in the EmiratesDubaiUAE

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