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Enterprise Product Management in the Digital World

  • Zornitsa NikolovaEmail author
  • Roumiana Antonova
Conference paper
Part of the Advances in Science, Technology & Innovation book series (ASTI)

Abstract

In the digital era, businesses in any industry are being transformed fundamentally to stay competitive. Innovation is increasingly shaped by changes in technology, development methodologies, and the ways in which consumers make purchase decisions, demanding changes throughout the entire lifecycle of a digital product. The lifecycle of digital products becomes more and more complex with the need to embrace new business models for creative businesses, including the increasing role of business networks and collaboration to offer related products and services. Product management in the digital world is thus transformed to include data-driven decision making, collaborative ownership, incremental thinking, and continuous learning.

Keywords

Strategic management Innovation Intrapreneurship Creative business Enterprise product management 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Leanify Ltd.SofiaBulgaria
  2. 2.Faculty of Mathematics and InformaticsSofia UniversitySofiaBulgaria

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