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The Labour Campaign

  • Greg CookEmail author
Chapter

Abstract

Greg Cook charts Labour’s seven-week journey, one which started with apparently little prospect of progress. The Party was bolstered by 500,000 new members, but this was no guarantee of success. Poor polling numbers were quickly confirmed by local election losses. But then Labour gained ground. The Conservatives were hampered by their disastrous manifesto launch but also by Brexit, inhibiting their traditional messaging of being the party of economic competence. And then there was the contrast between the campaign performances of Jeremy Corbyn and Theresa May. Cook notes the limitations of “vox pops” and canvass returns in understanding the mood of the electorate. This was the election where Labour won Kensington but lost Mansfield: whether 2017 represents a longer-term change or a very specific set of circumstances remains to be seen.

Keywords

Labour Polling Manifesto Messaging 

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Labour PartyLondonUK

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