Design for Social Innovation as Designing for Service: The Case of Active Aging in Brazil

  • Carla CipollaEmail author
  • Maíra Prestes Joly
  • Beatriz Watanabe
  • Fernanda Benevides Zanela
  • Márcia Fernandes Tavares


This study explores the territory of designing for service and design for social innovation. More specifically, it discusses service as a platform of action that enables social change. The theme of aging exemplifies a social issue that is increasingly emerging in Brazil. This study is based on a literature review of key definitions in design for social innovation related to designing for service and on the concept of active aging, which is considered as a key qualitative guideline in designing for service for older people. The analysis relies on a case study divided in two parts: a design exploration developed under the proposed approach with undergraduate students in 2011 and a description of an actual service, started in 2015, that validates it. Results exemplify how social change is promoted through designing for service. This study was developed in the framework of the DESIS Network (Design for Social Innovation and Sustainability) approach and demonstrates how didactic activities developed in DESIS Labs can generate pioneering service concepts, projects, and visions to nurture processes of social change.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Carla Cipolla
    • 1
    Email author
  • Maíra Prestes Joly
    • 2
  • Beatriz Watanabe
    • 3
  • Fernanda Benevides Zanela
    • 3
  • Márcia Fernandes Tavares
    • 3
  1. 1.UFRJ – Federal University of Rio de Janeiro, Coppe – Institute for Graduate Studies and Research in Engineering, Cidade Universitária, Centro de TecnologiaIlha do Fundão, Rio de JaneiroBrazil
  2. 2.Faculty of Engineering of the University of PortoPortoPortugal
  3. 3.Rio de JaneiroBrazil

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