Employees Motivation in CSR Projects: Case Study of WrOpenUp

  • Florian Urbański
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)


As a result of the political and economic transition in Poland since 1989, international corporations have opened their subsidiaries in the country. Over the last couple of decades these developments have enabled international corporations to not only invest in the Polish economy but also in CSR Projects. These corporations have a culturally diverse workforce, composed of the local and international employees who also participate in their own CSR Projects. This article will analyse the employees’ points of view and their personal incentives for participating in CSR Projects of community volunteering by a case study of the WrOpenUp project. The study is based upon the psychological theory of intrinsic and extrinsic motivation of human behaviour. It is the purpose of this paper to investigate the different kinds of motivation of volunteering in order to discover the main trigger for volunteers to commit themselves to a CSR Project. The main objective is to examine whether there is a significant difference in motivation among the volunteers of different nationalities, gender and religion. The core argument is to find a substantial difference of motivation between the Polish and the international employees to join a CSR Project.


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© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Florian Urbański
    • 1
  1. 1.JUTECH Sp.z.o.oWrocławPoland

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