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Ordering Assertive Strategies for Corporate Travel Agencies: Verbal Decision Analysis Model

  • Maria Luciana Santiago Leite
  • Plácido Rogério PinheiroEmail author
  • Marum Simão Filho
  • Maria Lianeide Souto Araújo
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 859)

Abstract

The internet has brought revolutionary changes to tourism, especially to the distribution channels of tourism products and services, enabling the final consumer to get what they need directly from suppliers in order to exclude the role of the intermediary. In the corporate travel market, travel agencies called Travel Management Companies (TMCs) are under strong pressure to find ways to reinvent themselves in the face of the imminent threat of disintermediation. In order to know the assertive strategies that the Travel Management Companies (TMC’s) could adopt, in the perspective of their contracting clients, a Multicriteria model was applied in the Verbal Decision Analysis using the ZAPROS III-i method. The method proposes to list, in order of relevance, the strategies that could interfere in the decision analysis of the travel manager when hiring the services of a TMC.

Keywords

Corporate travel TMC Disintermediation ZAPROS III-i Verbal Decision Analysis 

Notes

Acknowledgment

The author’s thanks to the National Council for Technological and Scientific Development (CNPq) through grants #305805/2017-7, Edson Queiroz Foundation/University of Fortaleza and FINEP (Funding Agency for Studies and Projects) for all the support provide.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Maria Luciana Santiago Leite
    • 1
  • Plácido Rogério Pinheiro
    • 2
    Email author
  • Marum Simão Filho
    • 3
  • Maria Lianeide Souto Araújo
    • 4
  1. 1.FortalezaBrazil
  2. 2.Graduate Program in Applied InformaticsUniversity of FortalezaFortalezaBrazil
  3. 3.7 de Setembro CollegeFortalezaBrazil
  4. 4.Federal Institute of EducationScience and Technology of Ceará (IFCE)FortalezaBrazil

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