Curiosity, Creativity, and Surprise as Analytic Tools: Grounded Theory Method

  • Michael Muller


Grounded Theory Method offers a rigorous way to explore a domain, with an emphasis on discovering new insights, testing those insights, and building partial understandings into a broader theory of the domain. It begins with observations of a phenomenon for which no theory yet exists. Through layered coding of these observations and continual reexamination of the data, a theory emerges.


Open Code Core Concept Ground Theory Constant Comparison Axial Code 
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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.IBM ResearchCambridgeUSA

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