Evaluative Conditioning A Case for Hedonic Transfer

  • A. B. Levey
  • Irene Martin
Part of the Perspectives on Individual Differences book series (PIDF)


Our lives are governed by our preferences; likes and dislikes that we partly learn. This chapter is about one particular way in which preferences may be acquired or modified and, ultimately, about how modification of preference may be involved in therapy. The activities of daily living, when they are not merely habitual or closely constrained by the environment, obviously involve decisions and choices based on our personal preferences. More importantly, career decisions, selection of marital partners, use of spare time, and a host of other long-term choices are governed by likes and dislikes of which we may not be aware, which may be arbitrary in the sense that they have no necessary foundation, or irrational in that they contradict our best interests.


Conditioned Stimulus Unconditioned Stimulus Classical Conditioning Taste Aversion Neutral Stimulus 
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Copyright information

© Springer Science+Business Media New York 1987

Authors and Affiliations

  • A. B. Levey
    • 1
  • Irene Martin
    • 2
  1. 1.MRC Applied Psychology UnitCambridgeEngland
  2. 2.Department of PsychologyInstitute of PsychiatryLondonEngland

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