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The Four-Step Influencer Marketing Framework

A step-by-step framework to a scalable media channel that is fully aligned with your overall marketing plan.
  • Aron Levin
Chapter

Abstract

How do you define your primary marketing objective? What are the four different marketing objectives for influencer marketing? Why are brands commonly picking the wrong KPIs for their marketing objectives? How do you come up with a strong creative idea for your campaign? How much should you be spending on influencer marketing, and how much does it cost?

Copyright information

© Aron Levin 2020

Authors and Affiliations

  • Aron Levin
    • 1
  1. 1.StockholmSweden

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