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The Importance of User Experience

  • Westley Knight
Chapter

Abstract

Back in January of 2012, Jakob Nielsen published an article, “Usability 101: Introduction to Usability” [ https://www.nngroup.com/articles/usability-101-introduction-to-usability/ ]. In it, Nielsen states, “usability is a necessary condition for survival.” If a user is unable to find what they’re looking for, if they find the product difficult to use, or simply get lost in trying to achieve their goal, they will leave.

Copyright information

© Westley Knight 2019

Authors and Affiliations

  • Westley Knight
    • 1
  1. 1.NorthamptonUK

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