Case for Action
Or more precisely, this chapter is all about the case for data-to-learning-to-action! We touched on “Why Now” in the introduction—here, we will take a much deeper dive into that subject. A fundamental maxim of change management is that organizations will not take a new direction or take on a new approach unless there is genuine dissatisfaction within the organization with the status quo situation. This chapter provides plenty of reasons why there is cause for concern about the current state and should help to get the optimizing data-to-learning-to-action approach off the ground in your organization.