Social Media Monitoring and Analytics

  • Todd Kelsey
Chapter

Abstract

This chapter looks at the practice of social media monitoring, which is also known as social listening. It’s an important part of social media marketing. We’ll also take a look at social analytics, which can help you see how your social media efforts are going. We’ll explore several related tools and try things out.

Copyright information

© Todd Kelsey 2017

Authors and Affiliations

  • Todd Kelsey
    • 1
  1. 1.WheatonUSA

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