Bottlenecks pp 213-224 | Cite as

Social Influence

  • David C. Evans


We are finished considering what digital innovation you've made, how we process it psychologically, and why someone might recommend it to us; now we examine who recommended it to us and how that affects our receptivity. Don’t think for a minute that we adopt every meme that is recommended to us. Even the memes that are privileged enough to be promoted must pass through another social bottleneck: they must be recommended by a person or a group who is actually influential over our behavior.

Copyright information

©  David C. Evans 2017

Authors and Affiliations

  • David C. Evans
    • 1
  1. 1.KenmoreUSA

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