Bottlenecks pp 185-190 | Cite as

Routes to Persuasion

  • David C. Evans


In the last chapter, you saw that as we get closer to actually downloading your app or joining your site, you should dispel our concerns about granting you our attention as much or more than you demonstrate the benefits of your content. In the moment of truth, stop plugging your work and start plugging its holes. This will win you more active users than if you pretend the holes don't exist.

Copyright information

©  David C. Evans 2017

Authors and Affiliations

  • David C. Evans
    • 1
  1. 1.KenmoreUSA

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