Creating Value in Financial Services pp 267-287 | Cite as
Financial Service Networks: Access, Cost Structure and Competition
Abstract
Customer access is an intrinsic aspect of all services, since services involve processes that are initiated by customer requests. Financial services are no exception; in making contact with a service provider, customers must access the provider at some point. Access may occur physically, as when a customer visits a bank branch, or through some information channel, as when a customer executes an on-line transaction with a brokerage. In either case, of course, the nature of the transaction is that it involves the exchange of information. New information technologies are thus changing not only the “back room” in the financial service sector, but more recently, the “front office” as well. There are many facets to these changes, ranging from simple issues of higher processing capability, to strategic questions involving new service designs and even new industries.
Keywords
Switching Cost Financial Service Fixed Cost Demand Curve Access CostPreview
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