Strategic Urban Health Communication

pp 173-186


Urban Health Communication Strategy of Pro-Poor Growth for Sustained Improvement in Health in South Asia

  • Rukhsana AhmedAffiliated withDepartment of Communication, University of Ottawa Email author 
  • , Momtaz Uddin AhmedAffiliated withDepartment of Economics, Dhaka University
  • , Zahirul Hasan KhanAffiliated with

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This chapter seeks to show how to pursue the objectives of achieving accelerated economic growth and sustained improvement in health in the face of critical challenges posed by globalization in the countries of South Asia. Persistence of acute poverty, inequality, and deprivation in most countries of South Asia despite registering notable growth in the 1990s tends to suggest that the `business as usual' approach to development (i.e., growth-augmenting and income poverty-reducing growth strategy) is inadequate to ensure optimal combination of growth, improved health, and social cohesion. By drawing upon the concepts of urban health and the pro-poor growth, the chapter reviews the state of growth-poverty-health nexus in the countries of the South Asian region and proposes policy revisions and institutional reforms for pro-poor growth as the broad-based urban health communication strategy for achieving rapid growth, sustained poverty reduction, and sustained improvement in health in those countries.


Pro-poor growth Urban health Human deprivation South Asia Policy implications