Urban Health Communication Strategy of Pro-Poor Growth for Sustained Improvement in Health in South Asia

  • Rukhsana Ahmed
  • Momtaz Uddin Ahmed
  • Zahirul Hasan Khan
Chapter

Abstract

This chapter seeks to show how to pursue the objectives of achieving accelerated economic growth and sustained improvement in health in the face of critical challenges posed by globalization in the countries of South Asia. Persistence of acute poverty, inequality, and deprivation in most countries of South Asia despite registering notable growth in the 1990s tends to suggest that the `business as usual' approach to development (i.e., growth-augmenting and income poverty-reducing growth strategy) is inadequate to ensure optimal combination of growth, improved health, and social cohesion. By drawing upon the concepts of urban health and the pro-poor growth, the chapter reviews the state of growth-poverty-health nexus in the countries of the South Asian region and proposes policy revisions and institutional reforms for pro-poor growth as the broad-based urban health communication strategy for achieving rapid growth, sustained poverty reduction, and sustained improvement in health in those countries.

Keywords

Pro-poor growth Urban health Human deprivation South Asia Policy implications 

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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  • Rukhsana Ahmed
    • 1
  • Momtaz Uddin Ahmed
    • 2
  • Zahirul Hasan Khan
    • 3
  1. 1.Department of CommunicationUniversity of OttawaOttawaCanada
  2. 2.Department of EconomicsDhaka UniversityDhakaBangladesh
  3. 3.Natural ResourcesCanada

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