Health Communication Strategies for Sustainable Development in a Globalized World

Chapter
First Online:

Abstract

This chapter explores the interconnected discourses on health, health communication, development, sustainability, and globalization, and advocates for (a) a broader understanding of the role of communication to promote and sustain health behavior; (b) a broader social scientific approach to public health, a contemporary definition of health as a social construct and the social determinants of health with stronger emphasis on health policies and management such as governance, accountability, and leadership; and (c) strategic policy perspectives that deal with resource allocation, human resources and capacity building, enabling environments for health communication, and recognition of the value and contribution of health communication strategies to public health in a globalized world. Several challenges remain ahead for the health communication community, including practitioners, academics, and policy makers.

Keywords

Health communication Advocacy Communication strategies Community health studies Health policy and management Policies and planning HIV/AIDS WHO Social change 
This is a preview of subscription content, log in to check access.

References

  1. Allen, C. A., & Easley, C. E. (2006). Racial and ethnic minorities. In B. S. Levy & V. W. Sidel (Eds.), Social injustice and public health (pp. 46–68). Oxford: Oxford University Press.Google Scholar
  2. DANIDA (2005). Monitoring and indicators for communication for development. Copenhagen: DANIDA.Google Scholar
  3. Elliot, J. (1994). An introduction to sustainable development (pp. 4–5). London: Routledge.Google Scholar
  4. Fraser, C., & Restrepo-Estrada, S. (1998). Communicating for development. Human change for survival. London: I.B. Tauris.Google Scholar
  5. Gibson, T. A. (2010, March). The limits of media advocacy. Communication, Culture and Critique, 3(1), 44–65.Google Scholar
  6. Lee, K. (2005). Introduction to global health. In K. Lee & J. Collin (Eds.), Global ghange and health (pp. 3–12). Berkshire: Open University Press.Google Scholar
  7. Leichter, H. M. (2008). State Governments: E Pluribus Multa. In J. A. Morone, T. J. Litman, & L. S. Robins (Eds.), Health politics and policy (4th ed., pp. 173–195). New York: Delmar Cengage Learning.Google Scholar
  8. Lie, R., & Servaes, J. (2000). Globalization: Consumption and identit. In G. Wang, J. Servaes, & A. Goonasekera (Eds.), The new communications landscape. Demystifying media globalization. London: Routledge.Google Scholar
  9. Lindquist, E. A. (2003). Discerning policy influence: Framework for a strategic evaluation of IDRC-supported research. Canada: International Development Research Centre (IDRC).Google Scholar
  10. Manoncourt, E. (2000). Why do people behave as they do? Theories and framework. In N. McKee, E. Manoncourt, C. S. Yoon, & R. Carnegie (Eds.), Involving people evolving behaviour (pp. 1–42). New York: UNICEF.Google Scholar
  11. Moore, M., Gould, P., Keary, B. S. (2003). Global urbanization and impact on health. International Journal of Hygiene and Environmental Health, 206, 269–278.PubMedCrossRefGoogle Scholar
  12. Morone, J. A. (2008). Introduction. Health politics and policy. In J. A. Morone, T. J. Litman, & L. S. Robins (Eds.), Health politics and policy (4th ed., pp. 1–22). New York: Delmar Cengage Learning.Google Scholar
  13. Office of Disease Prevention and Health Promotion (2010). Healthy People 2010, Centers for Disease Control and Prevention. http://www.cdc.org. Accessed 25 Feb 2010.
  14. Payutto, P. (1998). Sustainable development. Bangkok: Buddhadham Foundation.Google Scholar
  15. Piotrow, P., Kincaid, D., Rimon, J., & Rinehart, W. (1997). Health communication: Lessons from family planning and reproductive health. Westport: Praeger.Google Scholar
  16. Rogers, E. M. (1983). Diffusion of innovations. (3rd ed.). New York: The Free Press.Google Scholar
  17. Rogers, E. M. (2003). Diffusion of innovations (5th ed). New York: The Free Press.Google Scholar
  18. Sallis, J., Owen, N., & Fisher, E. (2008). Ecological models of health behavior. In Glanz, K., Rimer, B., & Vishwanath, K. (Eds.), Health behavior and health education: Theory, research and practice (4th ed., p. 465). San Francisco: Jossey-Bass.Google Scholar
  19. Schneider, M-J. (2006). Introduction to public health. Boston: Jones and Bartlett.Google Scholar
  20. Servaes, J. (1999). Communication for development. One World, Multiple Cultures. Creskill: Hampton.Google Scholar
  21. Servaes, J. (Ed.) (2007a). Communication for development. Making a difference—A WCCD background study, in World Congress on Communication for Development: Lessons, Challenges and the Way Forward, World Bank, Washington DC, 209–292 (ISBN 0-8213-7137-4).Google Scholar
  22. Servaes, J. (2007b) Harnessing the UN System into a common approach on communication for development. The International Communication Gazette Sage, 69(6), 483–507. http://gaz.sagepub.com.
  23. Servaes, J. (Ed.) (2008). Communication for development and social change. Los Angeles: Sage. (ISBN 9780761936091).Google Scholar
  24. Servaes, J., & Liu S. (Eds.) (2007). Moving targets. Mapping the paths between communication, technology and social change in communities (p. 275). Penang: . (ISBN 978–983-9054–50-7).Google Scholar
  25. Servaes, J., & Malikhao, P. (2004). Communication and sustainable development. Rome: FAO.Google Scholar
  26. Servaes, J., & Malikhao, P. (2010). Advocacy strategies for health communication. Public Relations Review, Elsevier, 36, 42–49.CrossRefGoogle Scholar
  27. Sharf, B. F., & Vanderford, M. L. (2003). Illness narratives and the social construction of health. In T. L. Thompson, A. Dorsey, K. I. Miller, & R. Parrot (Eds.), Hand book of health communication (pp. 9–34). New York: Lawrence Erbaum.Google Scholar
  28. Storey, J., Figueroa M., Kincaid, D. (2005). Health competence communication: A systems approach to sustainable preventive health. Technical report. Baltimore: John Hopkins Bloomberg School of Public Health.Google Scholar
  29. The Broker (February, (2009). The Broker Special Report: Health for All. https://www.thebrokeronline.eu. Accessed 1 Mar 2010.
  30. Thompson, T., Dorsey, A., Miller, K., & Parrott, R. (Eds.) (2003). Handbook of Health Communication. Mahwah: Lawrence Erlbaum.Google Scholar
  31. UNAIDS (1999). Reducing Girls’ Vulnerability to HIV/AIDS: The Thai Approach (case study). Geneva: UNAIDS.Google Scholar
  32. UNESCO (2007). Harnessing communication to achieve the millennium development goals. Paris: UNESCO.Google Scholar
  33. Weiss, C. (Ed.) (1977a). Using social research in public policy making. Lexington: Lexington Books.Google Scholar
  34. Weiss, C. (1977b). Research for policy’s sake: The enlightenment function of social research. Policy analysis (Vol. 3, no. 4.), 531–545.Google Scholar
  35. WHO (2003). Global Health-Sector Strategy for HIV/AIDS 2003–2007. Geneva: World Health Organization.Google Scholar

Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.Fecund Com ConsultancyFecund ComBangkokThailand
  2. 2.Dept. of Media & CommunicationCity University of Hong KongKowloonHong Kong

Personalised recommendations