Statistical Learning

  • Gareth James
  • Daniela Witten
  • Trevor Hastie
  • Robert Tibshirani
Chapter
Part of the Springer Texts in Statistics book series (STS, volume 103)

Abstract

In order to motivate our study of statistical learning, we begin with a simple example. Suppose that we are statistical consultants hired by a client to provide advice on how to improve sales of a particular product. The Advertising data set consists of the sales of that product in 200 different markets, along with advertising budgets for the product in each of those markets for three different media: TV, radio, and newspaper.

Keywords

Mean Square Error Statistical Learning Flexible Approach Test Observation Test Error Rate 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  • Gareth James
    • 1
  • Daniela Witten
    • 2
  • Trevor Hastie
    • 3
  • Robert Tibshirani
    • 3
  1. 1.Department of Information and Operations ManagementUniversity of Southern CaliforniaLos AngelesUSA
  2. 2.Department of BiostatisticsUniversity of WashingtonSeattleUSA
  3. 3.Department of StatisticsStanford UniversityStanfordUSA

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