Theories of Group Behavior

Part of the series Springer Series in Social Psychology pp 71-87

Self-Presentation Theory: Self-Construction and Audience Pleasing

  • Roy F. Baumeister
  • , Debra G. Hutton

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Self-presentation is behavior that attempts to convey some information about oneself or some image of oneself to other people. It denotes a class of motivations in human behavior. These motivations are in part stable dispositions of individuals but they depend on situational factors to elicit them. Specifically, self-presentational motivations are activated by the evaluative presence of other people and by others’ (even potential) knowledge of one’s behavior.