Going Global—International Personas

  • Lene NielsenEmail author
Part of the Human–Computer Interaction Series book series (HCIS)


In recent years, discussions about interface design and evaluation methods have brought cultural aspects in play, and this goes for personas too. Organisations are developing personas for global markets, but the cultural issues of personas are not clearly defined, and there is very little information on how to account for cultural differences when creating personas (Seidelin et al. in Implementing personas for international markets: a question of UX maturity, 2014).


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© Springer-Verlag London Ltd., part of Springer Nature 2019

Authors and Affiliations

  1. 1.Department of Business ITIT University of CopenhagenCopenhagenDenmark

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