A Slice of the World
The starting point when working with personas is knowledge about the users. Step 1: Collection of data covers how you get information about the users, what data is, and how you analyse the data. These are some of the questions you must deal with when designing surveys. You must also consider, whether the data material is of sufficient quality to deduct assumptions on what makes users different from each other.
- Brinkman S, Kvale S (2015) Interviews—learning the craft of qualitative research interviewing. Sage, LondonGoogle Scholar
- Epinion (2006) Målgrupper. Internal report for Erhvervs- og Selskabsstyrelsen. Epinion A/SGoogle Scholar
- Preece J, Rogers Y, Sharp H (2011) Interaction design. Wiley, New YorkGoogle Scholar
- Rasmussen CV, Fischer LH (2008) Målgruppeanalyse. Nyt Teknisk Forlag, CopenhagenGoogle Scholar
- Schutz A, Luckmann T (1973) The structures of the life-world. Northern University, Evanston, ILGoogle Scholar
- Schwandt TA (1998) Constructivist, interpretivist approaches to human inquiry. In: Denzin NK, Lincoln YS (eds) The landscape of qualitative research. Sage, Thousand Oaks, pp 118–137Google Scholar