Research of Virtual Tour Impact on Destination Image

Conference paper
First Online:
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 208)

Abstract

Although virtual reality (VR) has been well known and investigated for practical use in various industrial fields after late 1980s and 1990s, it is recently that researchers and practitioners in the tourism field have attempted to understand the virtual tour. Few researches have been done to understand the role of destination image and to examine the impact that virtual tour has on the destination image. The purpose of this paper is to empirically elaborate the relationship between the virtual tour and tourists’ destination image under the context that applied VR technology. This study takes Shanghai Online-Expo as a case and participants either do or don’t have expo-exhibition experiences are all recruited from the Zhejiang University. Virtual tour is expected to positively affect the destination image, and furthermore, it is also significant among tourists’ without destination experience, and vice versa. These results have both managerial and theoretical implication.

Keywords

Virtual reality Virtual tour VR technology Shanghai online-expo 
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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  1. 1.School of ManagementZhejiang UniversityHangzhouChina

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