Improvisation in the Cloud: Devised Theatre in Support of Problem-Finding

  • Irene J. PetrickEmail author
  • Phillip J. Ayoub
  • Matthew J. Prindible
Part of the Human–Computer Interaction Series book series (HCIS, volume 20)


This chapter provides a conceptual framework for emergent design that is crucial in the cloud environment where the device, the customer relationships and the interactivity of that device with other devices creates the full user experience. The framework draws on improvisational thinking in devised theatre as a basis for incorporating storytelling and problem-finding into the designer’s work. The chapter concludes with an example and an assessment of the benefits and the challenges to using this framework.


Complexity Cynefin model Environmental uncertainty Improvisation Sense-making 


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Copyright information

© Springer-Verlag London 2013

Authors and Affiliations

  • Irene J. Petrick
    • 1
    Email author
  • Phillip J. Ayoub
    • 1
  • Matthew J. Prindible
    • 2
  1. 1.College of Information Sciences and TechnologyThe Pennsylvania State UniversityUniversity ParkUSA
  2. 2.KIT DigitalNew YorkUSA

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