An adolescent’s perspective on adolescent smoking
In an effort to replace the thousands of adult smokers who die every day from tobacco use, tobacco companies are aiming intensive advertising campaigns at adolescents worldwide. A particular target of these companies is adolescent girls in both developed and developing countries. Adolescents are also the key target of counter-marketing attempts by public health professionals whose aim is to discourage smoking uptake. While the tobacco companies have been hugely successful in their marketing efforts, public health professional all over the world often miss their target, and the rates of adolescent smoking are stable in many countries and are increasing in others. Public health campaigns have been largely misdirected and ineffective.