Uses and Gratifications of the Mobile E-book Users

Conference paper
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Abstract

This study is based on “use and gratifications” theory, trying to understand the user’s motivations, use behaviors, and satisfactions after using the mobile e-books. Questionnaire methodology was utilized. The result shows the differences among demographics in motives and satisfactions. In addition, the stronger motives the user has the higher are the satisfactions.

Keywords

Mobile e-book Use and gratification Digital content technology 
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Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.Department of Digital Content DesignChinese Culture UniversityTaipei CityTaiwan
  2. 2.Chinese Culture University, Shih Hsin UniversityTaipei CityTaiwan

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