Gender and Creativity

  • Mark A. Runco
  • Bonnie Cramond
  • Alexander R. Pagnani

Human cognition is a remarkable thing. Like so much in life, it has both pros and cons, benefits and costs. The human brain can retain information for decades, which is an enormous help to cognition, and it regularly supports adaptive, intelligent, and creative action. At the same time, cognition can be seriously biased and entirely unreliable. Of particular relevance to the topic of gender differences is the mind’s tendency to categorize information quickly in ways that are sometimes effective, yet are at other times unintended and undesirable. This categorical process occurs nearly constantly in that all information that enters the sensory system is immediately identified as either worthwhile or unimportant. Only the former is retained for further processing. The latter is ignored, discarded, and forgotten. Other kinds of categorizations and selections occur throughout information processing.

The benefits and costs of such ongoing categorization are apparent whenever individuals...


Gender Difference Cognitive Style Cognitive Flexibility Creative Performance Stereotype Threat 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Mark A. Runco
    • 1
  • Bonnie Cramond
    • 1
  • Alexander R. Pagnani
    • 1
  1. 1.University of GeorgiaAthensUSA

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