CTOs at Work pp 261-283 | Cite as

William Ballard

Gerson Lehrman Group, Inc.
  • Scott Donaldson
  • Stanley Siegel
  • Gary Donaldson


William Ballard, a software engineer by profession, is currently CTO of the Gerson Lehrman Group. Founded in 1998 and based in New York City, the Gerson Lehrman Group provides access to primary research for a wide range of companies: financial and investment institutions, life science companies, the Fortune 1000, and entrepreneurs around the globe. It connects clients with essential and timely expertise that can lead to understanding the industries, markets, and issues integral to shaping your business’s success. Its extensive and rigorous compliance framework improves its clients’ best practices while connecting them to the most relevant insights.

On his way to his current position, he has gone through a progression of VP of engineering and CTO jobs. He began at a startup and then participated in a number of startups, increasing in size and scale.

At Gerson Lehrman, he runs engineering and products units. Previously, he was at Demand Media, which is an online media, search engine optimization, and domain registration company. Prior to Demand Media, he was at Pluck, which was a social media tools startup. He was the founding CTO. He built products and public ratings reviews, answers, all the social media functionality that went on the major media sites.

In the early’ 00s, he worked as a VP of engineering at NetSpend, which was a very early prepaid debit card provider. Before NetSpend, he was an engineering manager at in Austin, Texas. He worked at Trilogy Consulting for a while and worked at Quarterdeck in Southern California, as a development manager. His journey to CTO has been about ever-increasing scale and his ability to manage more engineers and more systems.

His degrees are in mathematics and computer science from Claremont McKenna College and Harvey Mudd College.


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© Scott Donaldson, Stanley Siegel, Gary Donaldson 2011

Authors and Affiliations

  • Scott Donaldson
  • Stanley Siegel
  • Gary Donaldson

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