Beyond the Front Lines pp 125-137 | Cite as
Media Diplomacy:
Escalating the Battle for Hearts and Minds
Chapter
Abstract
A superpower at war must decide how much effort it wants to put into justifying its actions. If the outcome of the conflict is certain, the temptation exists to just fight, win, and be done with it. But when the superpower also cares about what people around the world think of it, then it must make its case. In doing so, news coverage can be useful, but other media tools must also be brought into play. “The media” consist of more than traditional journalism venues.
Keywords
Front Line Bush Administration Soft Power Foreign Public Smallpox Virus
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Notes
- 3.Christopher Ross, “Pillars of Public Diplomacy,” Harvard International Review, vol. xxv, no. 2, Summer 2003, 22.Google Scholar
- 5.Stephen Hess and Marvin Kalb, eds., The Media and the War on Terrorism (Washington: Brookings Institution, 2003), 225.Google Scholar
- 34.Joseph Nye, The Paradox of American Power, (New York: Oxford, 2002), 9Google Scholar
Copyright information
© Philip Seib 2004