Practical Marketing Planning pp 151-161 | Cite as

Marketing Service: Customer Care

• Authors
• Authors and affiliations

• John Cooper
• Peter Lane

Chapter

Abstract

In earlier chapters we discussed how good marketing involves knowing your customers and treating them appropriately to ensure the maximum return on your effort

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Copyright information

© John Cooper and Peter Lane 1997

Authors and Affiliations

• John Cooper
• Peter Lane

There are no affiliations available