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The Advertising Debate

  • Paul R. Ferguson
  • Glenys J. Ferguson

Abstract

Firms spend a great deal of money on promotional activity, in which advertising plays a prominent role. Many economists view this as a waste of resources — one firm’s expenditure neutralising that of rival firms — while for others it plays an important part in the operation of the market economy.

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Copyright information

© Paul R. Ferguson and Glenys J. Ferguson 1994

Authors and Affiliations

  • Paul R. Ferguson
  • Glenys J. Ferguson

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