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Granada Studios Tours: You Won’t Believe it ’Till You See it!

  • Les Lumsdon

Abstract

  1. (a)

    To discuss the issue of seasonality and management of demand

     
  2. (b)

    To evaluate promotional campaign techniques

     
  3. (c)

    To understand the importance of visitor care at attractions

     

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References

  1. A. Jefferson and L. Lickorish, Marketing Tourism: A Practical Guide (Longman, 1988).Google Scholar

Copyright information

© Les Lumsdon 1992

Authors and Affiliations

  • Les Lumsdon

There are no affiliations available

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