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Mersey Ferries: Ferry ’Cross the Mersey

  • Les Lumsdon

Abstract

  1. (a)

    To understand the process of product modification

     
  2. (b)

    To introduce the issue of product positioning in the market place

     
  3. (c)

    To introduce the management of change

     

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References

  1. 1.
    P. Kotler, Principles of Marketing (Prentice-Hall, 1990).Google Scholar
  2. 2.
    V.T.C. Middleton, Marketing in Travel and Tourism (Heinemann, 1988).Google Scholar
  3. 3.
    C. Cooper ‘Tourist Product Life Cycle’ in S.F. Witt and L. Moutinho, Tourism Marketing and Management Handbook (Prentice-Hall, 1989).Google Scholar

Copyright information

© Les Lumsdon 1992

Authors and Affiliations

  • Les Lumsdon

There are no affiliations available

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