Abstract
- (a)
To introduce travel retailing
- (b)
To evaluate qualitative marketing research methods
Keywords
Market Research Retail Outlet Travel Agency High Street Tour Operation
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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References
- 1.V.T.C. Middleton Marketing in Travel and Tourism (Heinemann, 1988).Google Scholar
- 2.P. Chisnall, Marketing Research, 3rd edn (McGraw Hill, 1987).Google Scholar
- 3.R. Worcester and J. Downham, Consumer Marketing Research Handbook, 3rd edn (McGraw Hill, 1986).Google Scholar
Copyright information
© Les Lumsdon 1992