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Co-op Travelcare: Retailing in the 1990s

  • Les Lumsdon

Abstract

  1. (a)

    To introduce travel retailing

     
  2. (b)

    To evaluate qualitative marketing research methods

     

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References

  1. 1.
    V.T.C. Middleton Marketing in Travel and Tourism (Heinemann, 1988).Google Scholar
  2. 2.
    P. Chisnall, Marketing Research, 3rd edn (McGraw Hill, 1987).Google Scholar
  3. 3.
    R. Worcester and J. Downham, Consumer Marketing Research Handbook, 3rd edn (McGraw Hill, 1986).Google Scholar

Copyright information

© Les Lumsdon 1992

Authors and Affiliations

  • Les Lumsdon

There are no affiliations available

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