Trusthouse Forte: Business Guarantee

  • Les Lumsdon


  1. (a)

    To evaluate customer service provision

  2. (b)

    To prepare a specific action plan

  3. (c)

    To understand hotel marketing



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  1. 1.
    J.R. Walker and T.T. Salameh, ‘The Q.A. Payoff’, The Cornell Hotel and Restaurant Administration Quarterly (February 1990) pp. 57–9.Google Scholar
  2. 2.
    A. Lockwood and P.L.M. Jones The Management of Hotel Operations (Cassell, 1988).Google Scholar
  3. M. Greene, Marketing Hotels and Restaurants into The 1990s (Heinemann, 1987).Google Scholar
  4. S. Medlik, The Business of Hotels (Heinemann, 1989).Google Scholar

Copyright information

© Les Lumsdon 1992

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  • Les Lumsdon

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