Advertisement

Trusthouse Forte: Business Guarantee

  • Les Lumsdon

Abstract

  1. (a)

    To evaluate customer service provision

     
  2. (b)

    To prepare a specific action plan

     
  3. (c)

    To understand hotel marketing

     

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    J.R. Walker and T.T. Salameh, ‘The Q.A. Payoff’, The Cornell Hotel and Restaurant Administration Quarterly (February 1990) pp. 57–9.Google Scholar
  2. 2.
    A. Lockwood and P.L.M. Jones The Management of Hotel Operations (Cassell, 1988).Google Scholar
  3. M. Greene, Marketing Hotels and Restaurants into The 1990s (Heinemann, 1987).Google Scholar
  4. S. Medlik, The Business of Hotels (Heinemann, 1989).Google Scholar

Copyright information

© Les Lumsdon 1992

Authors and Affiliations

  • Les Lumsdon

There are no affiliations available

Personalised recommendations