Hard Times for Public Service Broadcasting: The RAI in the Age of Commercial Competition
In Italy television is one of the areas of popular and mass culture where rapid and turbulent transformations have taken place in the last few years. These changes were initiated with the difficult aim of bringing public television into line with the political and cultural pluralism of Italian society. However, such a task was soon made even more difficult by the emergence of private operators who changed the rules of the game for public television, and who, in the process, redesigned the Italian television system along completely unexpected lines.
KeywordsTelevision Programme Private Operator Public Service Broadcasting Public Television Advertising Revenue
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