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Hard Times for Public Service Broadcasting: The RAI in the Age of Commercial Competition

  • Giuseppe Richeri
Part of the University of Reading European and International Studies book series

Abstract

In Italy television is one of the areas of popular and mass culture where rapid and turbulent transformations have taken place in the last few years. These changes were initiated with the difficult aim of bringing public television into line with the political and cultural pluralism of Italian society. However, such a task was soon made even more difficult by the emergence of private operators who changed the rules of the game for public television, and who, in the process, redesigned the Italian television system along completely unexpected lines.

Keywords

Television Programme Private Operator Public Service Broadcasting Public Television Advertising Revenue 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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Copyright information

© Zygmunt G. Barański and Robert Lumley 1990

Authors and Affiliations

  • Giuseppe Richeri

There are no affiliations available

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