Marketing for the Small Business pp 49-78 | Cite as
Objectives — Now and the Future
Chapter
Abstract
One of the points of the last chapter was that carrying out what we called ‘operations’ is important but does not guarantee that we are going to have a future. To achieve that, we need a special kind of planning which we call strategic planning.
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Further Reading
- John Sizer, An Insight into Management Accounting (Pelican Library of Business and Management, 1969).Google Scholar
Copyright information
© Derek Waterworth 1987