Organisational Buying Behaviour pp 90-122 | Cite as
The Art and Science of Source Management
Chapter
Abstract
Business decisions are usually considered to be taken under conditions of uncertainty rather than risk, and as was stated in the previous chapter one of the main methods for reducing uncertainty is the gathering of additional information.
Keywords
Material Management Industrial Good Source Management Corporate Planning Customer Organisation
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Notes and Reference
- 1.T. Lester. ‘Selling from the Buyer’s Angle’, Marketing, Journal of the Institute of Marketing (July 1972) pp. 34–7.Google Scholar
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Copyright information
© Roy W. Hill and Terry J. Hillier 1977