Investing in Store Brands
Chapter
Abstract
One of the key characteristics of brand-building retailers, compared to retail traders, is an investment mentality: a willingness to make consistent, patient investment in building the brand franchise over the long term. This characteristic is what producers argue is lacking in many retailers.
Keywords
Market Share Switching Cost Producer Brand Brand Position Private Label
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Copyright information
© Andrew Wileman and Michael Jary 1997