How to Manage Your Global Reputation pp 114-130 | Cite as
Sponsorship? Philanthropy? Or Promotion?
Chapter
Abstract
The finest athletes who competed in the ancient Olympic Games in Greece were celebrated heroes whose company was sought by the most influential figures in the democracy at that time.
Keywords
Olympic Game Corporate Philanthropy International Olympic Committee International Telecommunication Union Body Shop
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Preview
Unable to display preview. Download preview PDF.
Copyright information
© Michael Morley 1998