Pricing pp 186-194 | Cite as

Pricing During Inflationary and Shortage Conditions

  • Nessim Hanna
  • H. Robert Dodge
Chapter

Abstract

Inflationary and scarcity conditions will continue to be an integral part of present-day business environment. The intensity of such conditions may vary from time to time, but the main trend will persist as inflationary pressures strengthen and weaken, and the world’s consumption of certain materials outstrips the rate of replacement.

Keywords

Price Policy Price Decision Flexible Price Cooperative Advertising Lose Market Share 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. ‘The Six Steps to Six Sigma’, Motorola Malcolm Baldridge Quality Seminar, 1989, pp. 6–7.Google Scholar
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    Lois Therrien ‘The Rival Japan Respects’, Business Week, 13 December 1989, p. 112.Google Scholar
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    Robert E. Cole ‘The Quality Revolution’, Production and Operations Management, vol. 1 (1992) p. 119.Google Scholar
  4. 4.
    James A. Belohlav ‘Quality, Strategy, and Competitiveness’, California Management Review, vol. 35 (Spring 1993) pp. 55–67.CrossRefGoogle Scholar

Copyright information

© Nessim Hanna and H. Robert Dodge 1995

Authors and Affiliations

  • Nessim Hanna
    • 1
  • H. Robert Dodge
    • 2
  1. 1.Northern Illinois UniversityUSA
  2. 2.Department of MarketingEastern Michigan UniversityUSA

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