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Merchandise Management: Marketing Considerations

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Abstract

Merchandise decisions have both marketing and financial implications. This chapter considers the marketing issues; Chapter 7 will consider the financial aspects.

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Notes and References

  1. 1.
    R. D. Blackwell and W. W. Talarzyk, ‘Life-style Retailing: Competitive Strategies for the 1980s’, Journal of Retailing 59 (4), Winter 1983.Google Scholar
  2. 2.
    D. Walters, ‘Evaluating the role of concessions in assortment planning’, Retail, Autumn 1985, Capel Cure Myer.Google Scholar

Copyright information

© David Walters and David White 1987

Authors and Affiliations

  1. 1.Templeton CollegeOxfordUK
  2. 2.Oxford Institute of Retail ManagementUK

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